“What has darkness stolen from you?”
Bayless has been teasing fans all week about their video premier of “Ready. Aim.” The wait was well worth it as the band finally debuted the video, depicting war being declared on darkness in all its various forms, including pain, addiction, and loss. The production quality and imagery utilized to tell the story are superb.
Fans are asked what was stolen from them on social media, and encouraged by the band to “TAKE. IT. BACK.”
Bayless released the album Ready. Aim. in 2019 to critical acclaim. Rock On Purpose founder Mary Nikkel called the album “the strongest release this year from an independent rock band” thanks to its “masterful pairing of vocal tones and the ability to bring in symphonic and electronic elements without ever compromising the gritty heaviness.” You can read the full review here.